torsdag 10 december 2009

Ad campaign

What false eyelashes make for your eyes, does those shoes do for your legs!

Those are not just wonderful and beautiful, they are comfortable too. You may not believe me, but I am going to explain the wonderful things with those shoes apart from the appearance.
Forget all thoughts that the high heel would make your feet hurt. In those shoes there are some functions that make it comfortable to wear.
Firstly there is a plateau, which is constructed so you never will feel stones or other things you walk across, like in shoes with a thin sole.
Furthermore the whole sole is shaped to fit your feet better. When we designed this sole we took help from doctors who are specialists on feet. The sole is designed with an extra arch-support. And you can se the difference between wearing beautiful shoes and a normal high heel shoes with out the arch-support. Without that arch-support it is big risks to hurt your knees, nearly everyone have to small arch, but with those shoes there will not be any problems with that. Under your pads there are pillows that take away the pressure which becomes when you have heels.
The best way to advertising these shoes, I think is to advertise on Television or radio. So you really can show the young women how special and good they are. It is hard to show the effect on the special sole just on a picture, that´s why I have got two today. If you have a commercial on TV you can really demonstrate the effect of the sole.
You can use the shoe all year round, but in may not be so popular in summer, it will become a little bit warm then. However the most of the campaign will take place in spring and in autumn, mostly in October and Mars, between the hot summer days and the cold winter days with snow. In town you can still use them even thought it winter, because it is not so often much snow then. But it will probably sell most in spring and autumn; therefore I will advertise most that time in year.
So, this shoe will make you more beautiful than everyone else in the same time you feel comfortable. Finally it is impossible to look great and feel comfortable! You never have to suffer to look beautiful.

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